We built the website paying particular attention to the global brand guidelines relating to colour choice, messaging and product placements. Beyond building a website that made it easy for users to search and purchase Colgate products in Nigeria, we also wanted to capture the values and initiatives that Colgate represents.

We did this by bringing helpful information and customer service closer to the people that love the Colgate brand. Users can access oral health education, speak to a dentist and share product feedback all on a website that delivers the Colgate promise of putting a healthy smile on every face.