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Adagba was contracted to build a brand identity and website that reflects the University’s goal of providing tertiary education of the highest quality.
The execution would affirm Nile University’s international outlook and ensure that its aspirations as an institution match its branding and communication.
We rebuilt the website based on data-driven research. We carried out a survey among key stakeholders (students, university staff and prospective students).
The goal was to find out and prioritize features, information and initiatives that were important to each category.
The team built a new identity system around the university’s existing logo working closely with the Nile team.
The goal at every point was to achieve a simple, sleek and modern design. The result is an easy to navigate website where visitors can find key information in seconds without feeling overwhelmed at the sight of cluttered web pages or repetitive information.
Benchmarked against other global institutions, the revamped website compares favourably in terms of accessibility across platforms, speed, design, content and ease of navigation.
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